![]() ![]() ![]() Hong Kong Disneyland has been struggling with lower-than-expected attendance rates for almost three years since its opening. Prod.PESTEL Analysis / PEST / STEP Analysis for Disney: Losing Magic in the Middle KingdomĪt Oak Spring University we have updated the Disney: Losing Magic in the Middle Kingdom PESTEL Analysis is light of emerging geo strategic and geo-political factors such as Russia Ukraine war, tensions between China & Taiwan, chances of stagflation, interest rates hikes, volatility in the financial world etc.Ĭase Study Description of Disney: Losing Magic in the Middle Kingdom "Hideīy Ali Farhoomand, Penelope Chan Source: University of Hong Kong, 32 pages. This case was used in the 2nd McKinsey / HSBC Business Case Competition. Launching the strategy and execution of Tokyo Disneyland and Disneyland Paris, included in the case, for comparison. It also covers the park position and product offerings, remedial measures taken by the company, an analysis of the dynamics of the market for local and foreign tourists, and the competition faced by the park. This case examines the possible causes of poor performance of the park. ![]() For a successful revolution, the leadership needs to understand what went wrong in the first place. ![]() The Walt Disney Company and its joint venture, the Hong Kong government, negotiations about injecting additional capital to expand the park to attract more visitors. Factors such as small size, inconvenient location, the lack of unique features, the lack of appeal to adults and missing Chinese elements have been cited as possible causes. Hong Kong Disneyland is struggling with lower-than-expected attendance of nearly three years since it opened. ![]()
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